Founded by Khasha Touloei, as he was training to be a physician, he noticed his high blood pressure and diabetic patients would never stay compliant with their diet. Growing up in Australia, he started thinking about how his mother would get him to eat the foods he didn’t want; she would add Chicken Salt to all his meals. Chicken Salt is a phenomenon in Australia. He started thinking of how he could get his patients to stick to their diets. According to the American Heart Association, we get 70% of our sodium from processed foods. He took the Chicken Salt from Australia, made it vegan, decreased the sodium, took out the MSG with a goal of trying to encourage healthier cooking. By reducing consumption of processed foods we could help people eat healthier, especially patients with high blood pressure and diabetes. Maynard Okereke and Khasha became friends at the University of Washington in 2002 and set a goal of trying to create a business that would make an impact in the lives of others.